AIM Print Quote Calculator — Dana Point Trade Pricing

v11.43-share — Custom Book setup fee now auto-computes ($25 base + $10 per extra paper + $10 per extra print mode); manual override still available. | v11.42-share — Added Custom Book tab for mixed-media books. Handles jobs with multiple papers + print modes per book (e.g., 342-page book with color inserts + BW body + specialty cover). | v11.41-share — August 2026 Kelly sync (partial): 80# Blanks USA Door Hanger up — Standard $0.0510 → $0.0548, Jumbo $0.0619 → $0.0666. Kelly Copy decreases not applied. | v11.40-share — Custom parent sheet: small parents (≤ 13×19) are used directly with no cut. Fixes 8.5×11 special-stock quoting. | v11.39-share — EDDM postage auto-computes from drop method: BMEU ($0.259/pc) or Retail ($0.260/pc) per USPS July 2026 rates. | v11.38-share — Envelope tab: "Special envelope $/M" override added (mirror of Flat's special paper override). | v11.37-share — Added Business Cards tab with fixed retail table (100→$25, 250→$35, 500→$55, 1000→$85, 2500→$174). | v11.36-share — Added 80# Blanks USA Door Hanger (12×18 pre-perforated) — Standard and Jumbo variants. | v11.35-share — Flat tab: print portion floors at $20 (was total-only). Prevents tiny print jobs from pricing below $20 even when folding stacks on top. | v11.34-share — Added School to WF, Design, and Outsource customer dropdowns. School gets same rate as Non-profit (WF 40%, Design 20%, Outsource 20%). | v11.33-share — July 2026 Kelly catalog sync: 23 paper/envelope/NCR prices updated. Envelopes up 5-12%, NCR down ~11%, Text/Cover +2% drift. | v11.32-share — NCR precollated math fixed: paper + click no longer × parts (was double-counting). A 1000-set 2-part 1/0 job now prices ~40% lower. | v11.31-share — Custom parent mode auto-picks best press size (11×17 / 12×18 / 13×19) to cut down to; shows press-sheets-to-run + parent-sheets-to-buy separately. | v11.30-share — Custom parent optional paper-name field. | v11.29-share — Custom parent sheet override on Flat tab. | v11.26-share — Tax exempt checkbox.
TRADE QUOTE VIEW — This calculator shows what AIM Mail Center Dana Point will charge you at your Trade discount (30% off retail). Paper prices reflect Dana Point's Kelly cost basis (× 0.85 of catalog). Not for pricing your own store's retail jobs — use the Store Template calculator for that.
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Quote Cart 0 items — click to expand/collapse
No items yet. Calculate a job in any tab below and click Add to Quote.
Booklet
Custom Book
Flat Printing
Business Cards
Wide Format
NCR
Envelope
Outsource
Mail
Design
⚙ Setup

Inputs

If either cover or inside bleeds, the whole job runs on bleed-sized sheets (preserves machine collation; otherwise you'd hand-collate and labor > paper savings).
One-off discount for this quote (goodwill, regular customer, etc.). Applied on top of customer-type discount.

Imposition Diagram

Cost Breakdown

Grain needed (auto)
Cover parent sheet
Inside parent sheet
Cover sheets needed
Inside sheets needed
Finishing method (resolved)
Click cost
Paper cost
Setup
Hand-finish premium
Binding (cost)
TOTAL COST

Status

Grain status
Page check
Finishing warning

Pricing — per-component

Print retail (× 5 / 80% margin)
Labor retail (× 1.30 / 30% markup)
Binding retail (× 2 / 50% margin)
Subtotal retail
Effective margin
Customer discount
Manual discount
Rush surcharge
Retail price
TOTAL PRICE
Price per book
Pricing mode

Take-home Margin (after royalty + CC)

Royalty (7% of gross)
Credit card fee (3% of gross)
Net revenue
Net profit
NET TAKE-HOME MARGIN

Add to Quote

Adds the current calc as a line item to the Quote Cart at the top. Generate the PDF from the cart when you're done adding items.

Book Setup

Auto: $25 base + $10 per extra paper + $10 per extra print mode. Leave blank to use auto.

Binding

Pricing

Sheet Categories

Each row = paper + print mode + finished sheets per book. Leave blank rows.
PaperPrintSheets/book

Cost Breakdown (per book)

Total finished sheets/book
Total press sheets/book
Paper cost / book
Click cost / book
Cutting / book
Setup / book
Binding / book
COST / BOOK

Job Totals

Total paper cost
Total click cost
Total cutting
Setup
Binding (cost)
TOTAL COST

Pricing

Print retail (margin applied)
Binding retail (with markup)
Retail (gross)
Customer discount
Manual discount
Rush surcharge
TOTAL PRICE
Per book

Take-home Margin

Royalty (7% of gross)
Credit card fee (3% of gross)
Net revenue
Net profit
NET TAKE-HOME MARGIN

Add to Quote

Inputs

Enter the printed/unfolded size. For folded jobs, this is the flat sheet (e.g., 8.5×11 for an 8.5×3.67 trifold).
Custom parent sheet override. Fill in all three numeric fields (W, H, $/sheet) to bypass the paper library. The paper name is optional — appears on the quote in place of the dropdown selection.
One-off discount for this quote. Applied on top of customer-type discount.

Imposition Diagram

Cost Breakdown

Piece dim with bleed
Selected parent sheet
Pieces per sheet
Sheets needed
Click cost
Paper cost
Cutting/finishing labor
Folding labor (cost)
Folding retail ($0.10/pc, $10 min)
Folding method
Tabbing retail ($0.10/tab/pc, $10 min)
Round corners
Hole punch
Perforation
Print cost subtotal
Finishing cost subtotal
TOTAL COST

Pricing

Curve margin (base)
Global markup
Effective margin
Customer discount
Manual discount
Rush surcharge
Retail price (gross)
→ Print retail share
→ Finishing retail share
TOTAL PRICE
Price per piece
Pricing mode
Grain info

Take-home Margin (after royalty + CC)

Royalty (7% of gross)
Credit card fee (3% of gross)
Net revenue
Net profit
NET TAKE-HOME MARGIN

Add to Quote

Adds as two line items if finishing is set (Print + Finishing). Single item if no finishing.

Inputs

Fixed pricing for the 5 standard quantities. For non-standard qty, use the Flat Printing tab.

Pricing (fixed retail table)

Standard retail (this qty)
Customer discount
Manual discount
Rush surcharge
TOTAL PRICE
Per piece

Add to Quote

Inputs

Only for labor NOT covered by bundled finishing — e.g., complex file prep, on-site install, special setup. Don't enter grommet/hem/mount/scissor-cut hours here (those are auto-charged).
For "Outsourced (job-out)": enter the 4over/trade printer quote. Tool computes × 2 markup.
Banners include 4 grommets + perimeter hem by default. Posterboards include foam-board mounting labor. Stickers include scissor-cut squares + cut-margin media. Use the fields below for additions.
Sticker only. Media + ink area is computed on (L + 2×margin) × (W + 2×margin) to account for layout/scissor margin.
One-off discount for this quote. Applied on top of customer-type discount.

Cost Breakdown

Sq inches per piece (finished)
Sq ft per piece (finished)
Total sq ft (finished)
Total sq ft (media-consumed)
Media $/sqft
Ink cost
Media cost
Board cost
Labor cost
Finishing (bundled + extras)
└ Detail
TOTAL COST

Pricing

Cost factor
Global markup
Effective margin
Retail price
Customer discount
Manual discount
Rush surcharge
TOTAL PRICE
Per piece
Min-floor active?

Take-home Margin (after royalty + CC)

Royalty (7% of gross)
Credit card fee (3% of gross)
Net revenue
Net profit
NET TAKE-HOME MARGIN

Add to Quote

Adds the current calc as a line item to the Quote Cart at the top.

Inputs

Imposed 2-up on 11" × 17" pre-collated NCR stock from Kelly Spicers.
1/0 = black, front only (most common). 1/1 = black both sides. 4/0 = color front. 4/4 = color both sides. Same mode applies to all parts (W, C, P).
One-off discount for this quote. Applied on top of customer-type discount.

Cost Breakdown

Imposition
11×17 sheets per color
Total 11×17 sheets
Paper rate ($/sheet)
Paper cost
Click cost (sides × sheets)
Setup
Cutting labor
Gluing labor + compound
TOTAL COST

Pricing

GPM tier (interpolated)
Effective margin
Retail (curve)
Customer discount
Manual discount
Rush surcharge
TOTAL PRICE
Per set
Min-floor active?

Take-home Margin (after royalty + CC)

Royalty (7% of gross)
Credit card fee (3% of gross)
Net revenue
Net profit
NET TAKE-HOME MARGIN

Add to Quote

Adds the current calc as a line item to the Quote Cart at the top.

Inputs

One-off special envelope price from Kelly, per 1,000 units. Leave 0 to use the stocked price. Applies to this quote only.
Pricing is for the imprint job on blank envelopes you stock. For envelopes you don't stock or non-standard sizes, use Outsource.

If the customer supplies the envelopes, set the option above to "Yes". The envelope material cost drops to $0 — you only charge setup + click — so the price lands a little below the stocked price. Customer-supplied envelopes are run at the customer's risk — no replacement for jams or spoilage.

Cost Breakdown

Envelope
Envelope unit cost
Envelope cost subtotal
Sides printed
Click rate / side
Click cost
Setup
TOTAL COST

Pricing

Curve margin (base)
Global markup
Effective margin
Customer discount
Manual discount
Rush surcharge
TOTAL PRICE
Price per piece
Break-even floor (your cost)
Break-even per piece
Pricing mode

Take-home Margin (after royalty + CC)

Royalty (7% of gross)
Credit card fee (3% of gross)
Net revenue
Net profit
NET TAKE-HOME MARGIN

Add to Quote

Inputs

Enter the trade printer's quoted cost (4over, etc.) excluding shipping. Shipping goes in the next field.
Pass-through at cost — no markup, no discount. Added to customer total but not marked up like the print cost.
For per-piece display only. Doesn't affect the total — pricing is purely cost-based on outsource jobs.
Outsource discounts: Trade −20%, Non-profit/School −20%. Tighter than in-house because outsource has thinner margins. Use manual discount for case-by-case overrides on large jobs.

Pricing Tier (cost-based)

Cost tier hit
Tier multiplier
Target margin (this tier)
Cost
Suggested retail (cost ÷ tier)
+ 5% shop markup
Retail (after markup)
Customer discount
Manual discount
+ Shipping (pass-through)
TOTAL PRICE
Per piece (if qty > 1)
Min-floor active? ($20 floor)
Effective margin

Take-home Margin (after royalty + CC)

Royalty (7% of gross)
Credit card fee (3% of gross)
Net revenue
Net profit
NET TAKE-HOME MARGIN

Add to Quote

Adds the current calc as a line item to the Quote Cart at the top.
Mailing service only. This tab calculates the mailing fee + postage. For the actual print job, use the Flat Printing tab and add that as a separate cart line item. Both will appear on the same quote.

Inputs

For invoice: enter exact total from USPS mailing statement. For estimate: multiply qty × estimated rate. Common rates: First-Class postcard ~$0.43, letter ~$0.55, Marketing Mail postcard ~$0.31, EDDM Retail ~$0.213, EDDM BMEU ~$0.183.
= $0.000 per piece
Service charge on postage (covers float — you pay USPS upfront). Default 5%. Set to 0 if customer pre-pays.
EDDM only: when bundles must go to the route's local post office instead of the BMEU.

Mailing Service Cost

Mail type
Setup fee
Per-piece tier hit
Per-piece rate
Mailing fee total (qty × rate)
Drop fee
MAILING SERVICE SUBTOTAL

Postage

Postage subtotal (qty × rate)
Postage markup
POSTAGE TOTAL

Pricing

Subtotal (mailing + postage)
Customer discount
Manual discount
Rush surcharge (mailing fee only)
TOTAL PRICE
Per piece (all-in)

Take-home Margin (after royalty + CC)

Note: royalty/CC apply to the gross. Net profit excludes pass-through postage cost (since that's collected for USPS, not earned revenue).
Royalty (7% of gross)
Credit card fee (3% of gross)
Net revenue
Net profit
NET TAKE-HOME MARGIN

Add to Quote

Don't forget to also add the print job from the Flat Printing tab as a separate line item.

Inputs

Round to nearest 15 minutes (0.25 hr). Min charge applies even for short tasks.
Design discounts: Trade −20%, Non-profit/School −20%. Tighter than print because designer time isn't a commodity.

Pricing

Hourly rate
Hours × rate
Rush surcharge
Subtotal
Customer discount
Manual discount
TOTAL PRICE
Min-floor active? ($25 min)

Take-home Margin (after royalty + CC)

Design is mostly labor — there's no material cost to deduct. Royalty + CC fees apply to the gross.
Royalty (7% of gross)
Credit card fee (3% of gross)
Net revenue
NET TAKE-HOME

Add to Quote

Adds as a separate line item. Print and design appear separately on the customer's quote.
Welcome to your AIM Print Quote Calculator.
Update your business info and pricing defaults below. Click Save Setup when done — the Setup tab will hide itself afterward.

Business Info

Pricing Defaults

Save

Advanced — Custom Rates

For paper costs, GPM curves, and product-specific pricing, edit the JavaScript constants directly: PAPER_PRICES, GPM_*, WF_RULES, NCR_RULES, MAIL_RULES, OUTSOURCE_TIERS, DESIGN_RULES, PRESS_RATES.